Opens Western Union  Sub-Agency in Zwedru

As the need for a deepening financial access to stimulate economic activities in rural Liberian communities amplifies, the Liberian Bank for Development and Investment (LBDI) has opened a Western Union sub-agent in Zwedru, Grand Gedeh County .

The Zwedru Western Union sub-agent was opened on Friday, July 25, 2008 and has begun to attract the attention of hundreds of people who are residing in the county. The newly opened LBDI Zwedru Western Union sub-agent is located at the JD & Sons, a premiere business center in the city.

Residents Reaction

The opening of the Grand Gedeh sub-agent has ignited the hope of many Grand Gedeans who had anxiously waited for such opportunity to transfer to and receive money from their relatives and love ones residing in and out of the country. Many of them are responding positively to the development as they will now have access to a money transfer service.

According to Mrs. Wilhelmina Dahn, Officer In-Charge (OIC) of LBDI Western Union Service, the opening of the Zwedru sub-agent would increase financial access to the people through fast money transfers. Mrs. Dahn also disclosed that the bank has opened a sub-agent in Duala, Bushrod Island .

The LBDI Western Union officer in charge disclosed that the Zwedru sub-agent now increases to nine the number of Western Union sub-agents LBDI runs across the country. She said rural windows and sub-agents were performing excellent, noting that “It is time for us to take Western Union to the doors of the rural dwellers.”

What Are the LBDI Sub-agents?

“Our Western Union sub-agents are not usually located at any of our nine branches across the country. They are rather separate windows that we open in communities that do not necessarily have an LBDI bank branch,” she noted.  According to Mrs. Dahn, the Zwedru sub-agent has demonstrated a strong sign of encouragement since it was opened last week. “About 21transactions were recalled on the first day the Zwedru sub-agent was opened,” Mrs. Dahn added.

Customer Service

She stressed the preparedness of her department to remain focused and serve their customers despite, according to her, the ‘octopus’ operation by some of their competitors. According to Mrs. Dahn, her main challenge remains the maintenance of quality services to encourage more customers.